The History of Jerry Lorenzo
Jerry Lorenzo, the creative force behind Fear of God, is renowned for his minimalist streetwear that blends modern sophistication with an edgy flair. His recent $15 million Los Angeles home, now on the market, mirrors his design ethos with its sleek, contemporary elegance. Lorenzo's aesthetic, rooted in the hip-hop and grunge scenes of the ‘80s and ‘90s, emphasizes a blend of effortless living and high design. His home, the Nottingham House, mirrors this approach with its stylish, masculine, and inviting atmosphere.
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Born in Sacramento, California, Jerry Lorenzo's journey to fashion prominence began with a diverse background in sports, marketing, and party promotion. After earning his degree from Florida A&M University and an MBA from Loyola Marymount, Lorenzo worked at Diesel and later in marketing for the Los Angeles Dodgers. His career took a turn towards fashion after becoming a party promoter, where he networked with influential figures in music and fashion.
Inspired by the lack of premium apparel in the market, Lorenzo founded Fear of God in 2013 with a $14,000 investment. His debut design, a short-sleeve hoodie with side zippers, marked the start of a successful venture. His connections led to collaborations with Virgil Abloh and Kanye West, further cementing his place in the fashion industry.
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His collections, characterized by their sophisticated yet relaxed aesthetic, have since set new standards in contemporary fashion, earning him acclaim and a dedicated following.
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